AllBusiness.com 6 Things You Can Do Now to Boost Your Holiday E-Commerce Sales Posted: 02 Dec 2020 05:16 AM PST By Brandon Bauer For digital marketers, the holiday e-commerce season is never far from mind. But now that the calendar has turned from summer to fall, it's time to shift fully into planning mode. After all, the biggest shopping season of the year only lasts six weeks, so we had better make the most of it. As you begin mapping out your holiday strategy, keep these three things in mind: 1. Be mindful of past data If you've run holiday campaigns in the past, you already have a wealth of information at your fingertips. Before starting any planning, consult your e-commerce data from the last two years with an eye for the big takeaways. Determine what worked and what did not. Are there trends you can take advantage of? Is there something you wish you'd done differently? Look for sales spikes you might be able to antici
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