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- Boost Online Sales With Product Reviews
- T-WIN strategy F.A.Q.: Forex Math Analysis Trading with Excel spreadsheets and realtime Data.
- Benefits of Merit Pay Increases
- World`s Best Forex Robot EA V5 Pro 2021. This EA Start Journey from 2016 by ASIR FX
- Coinsurance: What Businesses Need to Know
- Why Traders Use Forex Trading Portfolio?
- What Is Intellectual Property Insurance?
- Restricción apalancamiento Forex y CFDs (Regulación ESMA Europa) | Winpips
- How to Prevent a Cyber Attack
- FOREX Analysis || GOLD || Anish Singh Thakur || Booming Bulls
| Boost Online Sales With Product Reviews Posted: 04 Nov 2021 04:47 PM PDT Halloween Sale! Buy 1 get 10% off, Buy 2 get 15% Shop Now https://www.dresslily.com/promotion/Halloween-pre.html Hot deals ,ALL $12.99 Hot deals ,ALL $9.99 Hot deals ,ALL $6.99 ------------------------------------   Did you know that 77 percent of people take the time to read product reviews before they make any purchases online? It's amazing how most marketers are keen on running all sorts of online marketing campaigns, yet they don't take the time and initiative to have others write a comprehensive review about their products. Can you imagine how many of your "would-be customers" end up buying from your competitors, all because they couldn't find any reviews about your product? Considering how a good number of consumers are taking the time to read reviews online even before they start buying anything, not taking the time to write comprehensive product reviews for your business is clearly a terrible mistake—and a costly one at that! At this point, you should already be convinced of how important product reviews are, and why you should integrate product reviews in your marketing strategies (if it isn't included yet). However, if you're oblivious about how to write product reviews that really bring in the bacon, then these tips are for you. These tips aren't just hypothetical ones. I have used these on several of my clients and they are proven and tested to work.If you're looking for tried-and-tested tips on how to write product reviews to get more sales online, then this guide is surely what you need. 1. Be the Prospect Customer and List Your Key QuestionsThis ensures that you've pretty much covered all the aspects your review should. Since providing value to the readers is the name of the game when it comes to writing content, one of the best ways to give them as much value is to answer as many of their questions as you can. As you can probably imagine, once they're done reading your content, they'll have all the information they'll need to solve their problems. Since we are all consumers, we can pretty much tell what each of us are looking to in a product before we buy them. At this point, all you need to do is "change hats" from being the developer of the product; to a possible buyer of the product. Once you've done that, all you need to do is hack away on your keyboard all the questions that comes across your mind as a possible buyer of the product. Note: this technique can also help you when you're struggling with the writer's block. Because you have all the questions listed, you pretty much have an amazing outline of the entire article making it dead-easy for you to write. 2. Add screenshots to your reviewAdding screenshots is especially helpful when you are walking your prospect's through your product's features, or doing quick how-to guides. A great example would be this anyoption review, take note. The screenshot that the writer added has made it plain simple for the users to navigate and understand how the product works, because of the labels that the writer added on the screenshots. This is important because the more your prospect customers have a deeper understanding of your product, the lesser objections there will be in their minds as to why they shouldn't buy them. The sooner they see first hand that your products have what they need, they can easily convince themselves to make the purchase. 3. Write in a conversational toneThe ability to build rapport with your readers has a massive impact when it comes to enticing them to buy your products after having read your product review. More often than not, people will want to buy from people—and not from companies. That is why a lot of these ginormous companies take the time to hire well-known personalities to represent their brands. This strategy makes their brand look more "human,” therefore more relatable, making it easier for them to establish a connection with their audience. Writing in a conversational tone is also an effective technique since this puts you and your readers on the same page. Since you're writing in a conversational tone, your readers can easily relate, and understand your content. They can easily see themselves experiencing the same things that you're writing about because there is nothing in your content that alienates them. ConclusionWith how effective product reviews are to convincing your customers to clicking your "buy now" button; making sure that your product reviews are highly optimized for sales isn't just a luxury nowadays. It's a must.
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| T-WIN strategy F.A.Q.: Forex Math Analysis Trading with Excel spreadsheets and realtime Data. Posted: 04 Nov 2021 04:16 PM PDT
Halloween Sale! Buy 1 get 10% off, Buy 2 get 15% Shop Now https://www.dresslily.com/promotion/Halloween-pre.html Hot deals ,ALL $12.99 Hot deals ,ALL $9.99 Hot deals ,ALL $6.99 ------------------------------------ In this video I answer to the most frequently asked questions on my T-WIN methodology, a practical approach to Forex Daily analysis, based on math using Excel spreadsheet. This way is possible to analyse unconventionally the Forex market and obtain brilliant and accurate analysis, develop and apply many mathematical ideas, keeping a Forex journal spreadsheet. The Excel forex trading spreadsheet, by using real-time data returned from an EA built for MT4, allows to analyze the Market by observing the movement of only 8 currencies that then originate 28 tradable currency pairs, providing information on strength or weakness as well as directional movement, and historical information. As usual a balance statement of the day of trading as example of the achieved results in terms of final balance. Thanks for watching, subscribing and supporting! Cheers. source Click to rate this post! [Total: 0 Average: 0]  |
| Benefits of Merit Pay Increases Posted: 04 Nov 2021 03:44 PM PDT Halloween Sale! Buy 1 get 10% off, Buy 2 get 15% Shop Now https://www.dresslily.com/promotion/Halloween-pre.html Hot deals ,ALL $12.99 Hot deals ,ALL $9.99 Hot deals ,ALL $6.99 ------------------------------------ A merit increase can motivate top-performing employees and improve worker retention. However, successfully implementing a merit increase takes planning and strict guidelines. Before proceeding with merit pay, it is important to understand exactly what it is and how best to develop a system for pay increases over time. What is merit pay?Merit pay may be given to employees who excel at their job by reaching specific company goals in a particular time period. The employee receives a financial incentive for their hard work that could take the form of a pay increase, a one-time bonus or a promotion. Merit pay improves retention and builds more productive employees. It is often part of performance-based jobs like marketing and sales. The first merit pay increases were introduced in 1908 in the education sector of Newton, Massachusetts.
What is a standard merit increase?According to Salary.com, the projected 2021 merit increase averages 2.6%. The average is up from 2.3% in 2020, largely due to the economic impact of the COVID-19 pandemic. Standard merit increases may be lower or higher than the average depending on the company. Alternatively, a business might offer employees other tangible incentives like more paid time off or better health benefits to make up for a lower-than-average merit increase. Plus, the department the employee works in might contribute to the percentage amount. Achieving a company’s yearly goals can favor one department or team over another. For instance, if a business aims to improve market reach, the marketing department may see a more sizable merit increase than customer service. Always watch your overall merit budget, since merit increases can max out a top performer’s salary. Changing incentives to a one-time bonus can still reward your top-performing employees without bumping their salaries up to management levels.
Merit increase vs. pay raiseMerit pay is given to an employee for reaching a company goal or for going above and beyond expectations. Pay raises are often a small percentage of the employee’s income (usually 1% to 5%) offered to all employees who have worked at the business for a certain time, or to account for a rise in the cost of living. Merit pay increases encourage top-tier talent to work for your company and can increase overall employee retention. However, you should establish precise requirements regarding how to receive a merit pay increase, or employees who don’t receive one may create a toxic work environment. Pay raises can be the safer option. However, if all your employees receive regular pay raises and turnover is low, that can significantly affect your payroll costs. Benefits of merit payMerit increases can help boost revenue and profits for your business. It engages employees in company goals.It’s difficult to grow your business without an active workforce. By clearly explaining your quarterly or yearly goals, you provide a performance standard for each employee. Once an employee exceeds those standards, you can reward them just as they have rewarded you with more customers or revenue. It can identify weak links.Working as a team is important, but any team can burn out if there is a weak link (or two). By setting merit increase standards, managers can easily see which employees pull their weight and which workers need guidance to improve their performance. It can reduce risk.The standards set for merit increases give workers a way to know if their performance is below average, average or above average. Since merit increases encourage employees to work harder by providing a financial incentive or promotion, companies can retain top talent and reduce the risk of overpaying below-average employees. Best practices for setting up merit payManagers or employers who develop merit increase standards should follow best practices to prevent employees from becoming disgruntled or confused by the new program. 1. Plan carefully.There is nothing worse than a confusing new policy that lacks transparency or doesn’t account for all situations. Develop a policy that is consistent across departments. Employers, managers, and employees should all be versed in the guidelines so everyone is on the same page. 2. Ask for suggestions.When providing a merit increase for a department or team, ask for their input before finalizing the policy. If part of the merit increase guidelines are unclear, managers and employees can voice their opinions and even offer suggestions on how to improve them. If you make any policy changes, be transparent. That’s especially important if an employee is close to reaching their salary increase, and the change means additional requirements are needed to receive their financial reward. 3. Hold managers accountable.Managers are responsible for giving merit pay increases to the employees who deserve them. Give your managers adequate training so they are confident when addressing their team. Let managers know that it bodes well for them to have a team that strives to exceed goals and is motivated to receive merit pay. 4. Keep communication with employees open.Don’t take your employees for granted. Consistently ask for their feedback to solidify what your company does well and to locate any weaknesses that could be improved.
5. Run reports and analyze data.Monitor your merit increases so you know exactly how many employees are qualifying, what the added payroll costs are, and what is working or not working with the merit pay system. Try not to concentrate merit increases within one department or team. Offering benefits to employees companywide for outstanding performance can keep your company running smoothly and encourage worker engagement. Merit pay FAQsHow is a merit pay increase calculated?First, consider your merit pay budget. Determining if your company pays below market, at market, or above market can help finalize your budget and how to grade your employees’ performance. There are a couple of ways to calculate merit pay increases: broadband and compa-ratio. BroadbandAfter determining your budget, review last year’s evaluations to find the average rating. Once the average rating has been calculated, set an average percentage increase, as in the example below. Work above and below the average to create tiered merit pay increases. Example rating system:
Compa-ratioThis approach makes your most productive employees’ pay more competitive than their co-workers’. Once an employee reaches a high payroll threshold, their raises are lower. The compa-ratio approach keeps pay more evenly distributed while still compensating exceptional employees. For example, a worker who performs well but is low on the pay scale would receive a higher merit pay increase, whereas a worker with a lower performance receiving higher pay would receive a lower merit pay increase.
What are the disadvantages of merit pay?While merit pay can raise the bar on company standards, encourage employee engagement, and increase profits, there are a few disadvantages to merit pay. Manager subjectivityIn some cases, managers may distribute merit pay subjectively to certain employees. Fair merit pay increases require time to analyze each employee individually and effective communication to express why the employee may or may not have received the increase they felt they deserved. In addition, subjective merit pay increases can make top-performing employees feel slighted if they do not receive the top percentage, and below-average employees to feel left out if their performance is improving but not being noticed. Extra resourcesSome businesses may not have the resources available to complete annual evaluations and merit increases. Employee expectationsOnce an employee receives a merit increase, they will expect the same increase in pay year after year. However, their performance could wane or the company could fall into financial straits be unable to provide a merit pay increase. Decreased company moraleEven with a solid system in place, merit pay increases can have a negative affect on company morale if employees compare their work. If the merit pay increases don’t line up in your employees’ eyes, it could cause a decrease in productivity or result in work that doesn’t benefit the company. Can a merit increase be negotiated?Although it is possible to negotiate a merit pay increase, keep in mind that managers may not have access to additional funds. Merit pay programs usually have an overall budget for a set period. That budget is divided between managers. Each manager has to be fair to their employees and divide it based on their evaluation of their employees’ work performance. However, don’t be afraid to ask if additional merit pay funds are available. Armed with your accomplishments, awards and market value salary, have an upfront conversation with your manager about your financial expectations. Your manager should be able to provide a timeline for additional raises and provide you with the specifics on what you need to do to receive the pay you are asking for. If your manager asks you to complete skills by a specific date, stick to the deadline. Use this to your advantage when the next raise opportunity arises.
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| World`s Best Forex Robot EA V5 Pro 2021. This EA Start Journey from 2016 by ASIR FX Posted: 04 Nov 2021 03:14 PM PDT
Halloween Sale! Buy 1 get 10% off, Buy 2 get 15% Shop Now https://www.dresslily.com/promotion/Halloween-pre.html Hot deals ,ALL $12.99 Hot deals ,ALL $9.99 Hot deals ,ALL $6.99 ------------------------------------ Join FX SCHOOL and make your trading life profitable. Website: https://www.fxschool.info/ Android App: https://play.google.com/store/apps/details?id=com.app.fxeen&hl=bn&gl=US Personal Facebook Page: https://www.facebook.com/asirfx What’s-App: +8801779414804 Estimate Profit Money Management Low-Risk Trading STRATEGY QUICK SUPPORT We set Forex News Time Filter. So This EA does not trade in big news time. EA V5 use Take Profit and Stop Lose properly. So any Big movement happens in the market this EA can close all Trade. We work hard to help all Forex Traders. It’s time Make your Trading life Profitable. Contact Details: What’s-App: +8801779414804 #asirfx #FXSCHOOL source Click to rate this post! [Total: 0 Average: 0]  |
| Coinsurance: What Businesses Need to Know Posted: 04 Nov 2021 02:43 PM PDT Halloween Sale! Buy 1 get 10% off, Buy 2 get 15% Shop Now https://www.dresslily.com/promotion/Halloween-pre.html Hot deals ,ALL $12.99 Hot deals ,ALL $9.99 Hot deals ,ALL $6.99 ------------------------------------ You may be familiar with coinsurance in terms of health insurance and workers’ compensation policies. In these cases, coinsurance means both the insurance company and the patient share the costs of medical procedures. Coinsurance in business is different and relates to coverage for a small business’s property and assets. Here’s how coinsurance for business insurance works. What is coinsurance for businesses?Coinsurance clauses in small business insurance policies apply mainly to business property, including vehicles, buildings and office equipment. The coinsurance clause outlines the percentage of the property’s value that a policy owner must insure to receive payment on a claim. Why do insurance companies offer coinsurance?With a coinsurance clause, the insurer knows you have adequate coverage if you need to make a claim. Coinsurance protects the insurance company’s ability to pay out claims for policy owners, assist with underwriting, and determine insurance premiums. The insurer applies coinsurance percentage rates to business property or business income. This percentage rate depends on the property value covered under the policy owner’s plan, such as actual cash value (ACV) and replacement cost value (RCV).
Is coinsurance different from a deductible?Coinsurance and deductibles are different things. Coinsurance is a percentage of the cost-sharing between the policy owner and the insurer. On the other hand, a deductible is a predetermined amount listed in your policy. Each time you file a claim, your insurer subtracts the amount payable to you from the deductible until the deductible amount is met or exceeded. Check your policy’s declaration page for details, call your insurance agent, or ask the insurer during the process of choosing a business insurance provider if you have any questions. How does coinsurance work on a commercial property?Let’s say an insurer requires the amount of insurance you purchase on a property to be 80% of the property’s value to cover replacement costs adequately. In this example, the insurance limit would be 80% of the property’s value. If you fail to meet this required coverage amount and you file a claim on damaged property that exceeds the coverage limit, you’ll face a penalty to make up for the inadequate insurance. Check your policy for specific coinsurance percentage requirements associated with your property’s value and any penalties the insurer could impose.
What is a 100% coinsurance clause?When you’re reviewing policy options, it may seem like most property insurance possibilities involve coinsurance where each party shares in a percentage of the claim. While this is a valid assumption, it’s not always the case. Under a 100% coinsurance clause, the business owner must insure 100% of the property’s value. The policy’s premium costs are typically lower because the insurer doesn’t take on the same amount of risk as it would with an 80% policy, in which the insurer would have to pay out 20% if a claim is filed. However, business owners should consider two things:
Fortunately, there are several options for business owners who want to avoid penalties. What is a coinsurance penalty clause?A coinsurance penalty clause, often found on the insurance policy’s declaration page, penalizes the policy owner for not sufficiently insuring the property. These clauses require you to carry a specific amount of insurance based on the value of the property being covered. How to avoid coinsurance penaltiesThere are several ways policy owners can avoid coinsurance penalties. Agreed value for business property insurance coverageAgreed value is often a higher-priced coverage option. Under this option, you and the insurer agree on the total value of all of your physical assets or property. The limits on the policy must equal the agreed-upon value. Agreed value specifically requires a statement of property values that you submit to the insurance company before the policy is issued or renewed each year. You must meet all stipulations defined in the policy to avoid a coinsurance penalty. For example, if your coffee inventory stock would currently cost $2,000 to replace, you must insure for at least 100% of the agreed value at $2,000 to avoid a shortfall and a coinsurance penalty if your inventory (commodity price) rises in value at the time of loss. This is the formula for agreed value:
Agreed value for business income insuranceAgreed value for business income insurance works similarly to agreed value in property insurance. However, in this case, since business income insurance replaces lost income, you must submit a business income worksheet listing your business’s projected revenues and expenses during a period specified by the insurance company. You must submit this information before the policy is issued or renewed each year. Tip: Review your policy’s declaration page and contact your insurer for specifics on required accounting and documents. Value reporting and accountingAlthough the savings on premiums for this option are often minimal, value reporting accounting makes sense for companies with inventory levels that vary throughout the year. This means the policy amount and premium adjust according to the fluctuating inventory value.
The insurer typically determines the premium based on this formula:
Here are some key points to consider:
Now that you understand coinsurance with property insurance coverage, work with your company accountant or insurance agent to see what plans and options best fit your small business. Read the details and specifics on your declarations page, and make sure you understand the costs associated with business insurance.
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| Why Traders Use Forex Trading Portfolio? Posted: 04 Nov 2021 02:11 PM PDT
Halloween Sale! Buy 1 get 10% off, Buy 2 get 15% Shop Now https://www.dresslily.com/promotion/Halloween-pre.html Hot deals ,ALL $12.99 Hot deals ,ALL $9.99 Hot deals ,ALL $6.99 ------------------------------------ Forex trading portfolio is a free lecture from Forex trading strategies from a professional trader + Top 5 professional EA. If you want to enroll in the course, click here: https://eaforexacademy.com/courses/algorithmic-trading/forex-trading-strategies/ Why traders use Forex trading portfolio? Many of you are probably wondering why I have included 5 strategies and 5 robots in this course. In some of my courses, I include up to 100 strategies. You may ask why I don’t do one course with the single best strategy so it will be easy for everyone. The truth is that every strategy has periods of profit and loss. Of course, as a general rule, we are looking for strategies and Forex trading portfolio that have more profits than losses. However, the losing period in a strategy can last from a couple of days to a couple of months. If you are trading with a single strategy and you hit the losing period, you might be trading for a long time getting nothing but losses. I was a beginner trader once too. I spent a long time testing different strategies. I would test one strategy in a demo account for a long time, then I would switch to another. Some strategies were profiting, some were losing. One day, I realized that I needed to trade with Forex trading portfolio in the account instead of just using one. This way, when one strategy is losing, the others compensate for it. This helps avoid dramatic downturns and achieve better results. Now, you might ask why there are losing periods for each strategy. This is because of the market changes, it is different every day. There are periods when the market trends in one direction or the other. There are periods when the market is sideways, staying within a range. There are fundamental periods when the market is affected by huge economic events, like what we had recently with Brexit. It affected the pound and euro a lot. And there are such events daily which cause the market constantly to move up and down. This is why we can not expect to have a strategy that profits constantly. The losing periods on the strategies are called stagnations. Later in the course, you will see what an equity line of a typical strategy looks like. The strategies I have included in this course are very different from each other. They have different logic, different entry and exit conditions, different SL and TP, and they are mean for different market conditions. Some of them follow the market trend, while others apply to the sideways market. Using these strategies, you will be able to cover different market conditions and you will diversify your risk by not solely relying on one strategy. Why traders use Forex trading portfolio and the course are included in our trading Packages: https://eaforexacademy.com/packages/ The Expert Advisors in the course are created with the following program: ★ Forex Strategy Builder Pro – 2 weeks trial: ★ Test EA Studio with a 15-days trial and get the FREE course: https://eaforexacademy.com/software/expert-advisor-studio/ � If you have any questions about the Forex trading portfolio, please, write in our trading Forum. https://eaforexacademy.com/forums/forum/general/ Make sure to select a regulated and trusted broker when you use algorithmic trading: Our online algorithmic trading courses: https://eaforexacademy.com/courses/algorithmic-trading/ Let's connect on social: Facebook: https://www.facebook.com/eaforexacademy/ source Click to rate this post! [Total: 0 Average: 0]  |
| What Is Intellectual Property Insurance? Posted: 04 Nov 2021 01:41 PM PDT Halloween Sale! Buy 1 get 10% off, Buy 2 get 15% Shop Now https://www.dresslily.com/promotion/Halloween-pre.html Hot deals ,ALL $12.99 Hot deals ,ALL $9.99 Hot deals ,ALL $6.99 ------------------------------------  Without this coverage, your business could risk paying millions of dollars in legal battles.  UP TO 70% OFF BUY 1 GET 1 FREE UP TO 70% OFF DressLily 9th Anniv Mega sale! Up to 25% off with code: DL9TH from 10th Aug to 18th Aug Source link Click to rate this post! [Total: 0 Average: 0]  |
| Restricción apalancamiento Forex y CFDs (Regulación ESMA Europa) | Winpips Posted: 04 Nov 2021 01:09 PM PDT
Halloween Sale! Buy 1 get 10% off, Buy 2 get 15% Shop Now https://www.dresslily.com/promotion/Halloween-pre.html Hot deals ,ALL $12.99 Hot deals ,ALL $9.99 Hot deals ,ALL $6.99 ------------------------------------ En este vÃdeo hablaremos de la nueva regulación de ESMA para brokers regulados en Europa, que implica una restricción en el apalancamiento para el trading con cfds y forex, y por lo tanto, un aumento del margen requerido para abrir una operación. Estas restricciones dependen del instrumento. Bienvenidos a Winpips, el canal donde te ayudamos a mejorar tu trading. SuscrÃbete gratis al canal: SÃguenos en redes Sociales: Hasta pronto! source Click to rate this post! [Total: 0 Average: 0]  |
| Posted: 04 Nov 2021 12:38 PM PDT Halloween Sale! Buy 1 get 10% off, Buy 2 get 15% Shop Now https://www.dresslily.com/promotion/Halloween-pre.html Hot deals ,ALL $12.99 Hot deals ,ALL $9.99 Hot deals ,ALL $6.99 ------------------------------------ Few things can stop a company’s daily operations immediately like a cyber attack. Businesses rely so much on their digital operations that becoming the victim of a cyber attack can have devastating consequences. Not only can it hurt your bottom line and tarnish your business’s reputation, but depending on the type of attack, you can also lose essential company data and suffer legal ramifications. What is a cyber attack?A cyber attack is any action performed to gain unauthorized access to a computer, an information system, or a network in order to damage, steal or expose personal or corporate information. An attack could take the form of someone trying to gain access to your LinkedIn account, or it could be more large-scale, such as the sophisticated Colonial Pipeline ransomware attack that occurred earlier this year and caused the company to halt all operations and shut down its IT system for almost a week. Any company or individual employee is vulnerable to a cyber attack at any given moment, through a mobile device, a laptop computer or a desktop machine. It could come through an email, or it could be a concerted effort targeting corporate servers. But there are also some great ways to protect yourself and your business. Let’s take a look at some of the threats, the impact of an attack and how to prepare your network.
The 5 most damaging effects of a cyber attackCyber attacks can have a wide range of negative effects on your business. Financial lossSome cyber attacks focus on the actual theft of corporate funds, while others end up costing a company scores of cash, simply as a side effect. According to IBM, the cost of an average data breach caused by a cyber attack is around $8 million. A simple data breach can quickly turn into a devastating financial loss for any business, with the potential of impacting compliance on scores of regulations, which could lead to legal issues, fines or the expense of resolving customer issues. The costs associated with your information technology (IT) managers updating the security protocols for the entire corporate network, as well as the physical security of individual worksites, can add up remarkably fast. A tarnished reputationEveryone says, “I never thought it would happen to me.” But that’s the trick – nobody expects a cyber attack. That’s why they’re so effective. Since not everyone experiences a cyber attack, those who do often find clients doubting their business. Trust becomes a very real concern after an attack; potential customers and clients might scrutinize the losses and gaps in security, which could lead to lost business. Extensive business disruptionsOnce a cybercriminal successfully breaches a corporate network, there are multiple ways they could overwhelm your business. One cyber attack may focus solely on siphoning funds, while another might attempt to disrupt a supply chain. Other attacks, like a distributed denial of service (DDoS), may focus on overwhelming your system to cause the failure of each individual service or application you offer. Recovering from a cyber attack could take days, or even weeks, and could cost millions. Legal liabilitiesAfter any major data breach, an organization will have to prove its compliance with any state, federal or regulatory standards for its specific industry. For companies that keep meticulous records and conduct regular audits, they should have a paper trail that shows that all the required steps were followed. For companies that don’t keep such thorough records, legal fees could add up. Worse yet, even if a business followed all the rules and regulations, clients and partners could still pursue legal action when a data breach includes certain information. Data lossPerhaps the most destructive effect of a cyber attack is the loss of sensitive corporate data. Information theft could have lasting effects that incorporate many of the other cyber attack impacts listed above. One well-placed attack could reveal information like patents, source code to major products and customer information. Once a cybercriminal has that kind of information, they could easily cripple any business. With the source code of an application, a cybercriminal has all they need to break the software outright or weave in vulnerabilities to exploit unsuspecting users. Users could potentially reveal other flaws in their own network that a cybercriminal could utilize, unintentionally giving a cyber attack a way to increase the damage it causes. That’s when a business becomes liable – potentially leading to financial loss, a damaged reputation and a laundry list of legal ramifications.
5 most common types of cyber attacksCybercriminals can attack your business in many ways, but some are more common than others. MalwareMalicious software (malware) can come from anywhere and take any form. These malicious applications can infiltrate a system simply by the opening of an email attachment or the installation of an EXE file from a suspicious site. And once malware gets through your corporate gates, it’s difficult to contain. Malware comes in many forms, such as spyware, ransomware, keyloggers and viruses. For example, ransomware is used to lock users out of applications, networks or even their own personal computers, and then offer to restore access at a cost, like we’ve seen with the Colonial Pipeline cyberattack.
PhishingA phishing attack is a message intended to trick someone into revealing personally identifiable information (PII) that would give access to your accounts. Phishing attacks used to be easy to spot – like those emails from a foreign prince who wants to give you millions of dollars. That’s a phishing scam to get your bank account information. This type of cyber attack has become more sophisticated in recent years, coming from email servers spoofing official corporate email addresses, applications on hijacked web pages or even phone calls from criminals claiming to be government officials. For the most part, these types of attacks tend to focus on fear or greed, so if something seems too good to be true, it should be treated with caution. DDoS attackA DDoS attack gives cybercriminals a way to overload a network with unwanted traffic that eventually overwhelms and disrupts live services. It’s like a crowd blocking you from your favorite store, preventing anyone from going in and keeping away a business’s actual customers. These types of targeted attacks usually focus on larger organizations, including banks or other financial gateways, essentially allowing hackers to ruin those companies. SQL injectionA Structured Query Language (SQL) injection allows a hacker to exploit weak web forms by using malicious commands to steal data, delete or modify records, or even take over an entire website – all through a relatively simple process. An SQL exploit is often thought of as one of the more avoidable breaches because it usually comes from broken code on a database or a website. Through a process of trial and error, a skilled cybercriminal could potentially get access to customer information like credit card numbers, home addresses and email addresses. Zero-day exploitOne of the more effective types of cyber attack is the zero-day exploit, which is a recently discovered bug or vulnerability that can be easily used to attack, overwhelm or take over a system. Once a zero-day exploit is discovered, the clock starts ticking. Worst of all, some zero-day exploits may not be discovered by corporate IT departments for weeks or months after the first breach. How do I protect my business against a cyber attack?1. Enforce strong password security practices.Believe it or not, people are still using remarkably weak passwords for their various accounts. According to Security.org, the most common password used today is “123456.” A strong password is the first line of defense against a cyber attack. Some best practices for passwords include using at least one numeral and one special character, like a hashtag or a question mark, in it. Other good practices are using a unique password for every account you have, changing those passwords regularly and using a password manager. 2. Always use the latest software.Cybercriminals use exploits like a zero-day attack through older versions of an application, and all types are vulnerable, from an email program to a media player to an instant messenger. As a matter of fact, a lot of application updates include security fortifications to shore up known issues and prevent similar bugs from being exploited in a future cyber attack. If you’re running the latest version of software, it’s probably secure. 3. Use a virtual private network.When your business is equipped with a top virtual private network (VPN), you get a direct pipeline to the internet that keeps your information hidden from prying eyes. A VPN filters your traffic through various servers to hide your activity or location from cybercriminals, or even your internet service provider (ISP). While there are some drawbacks to even the best VPN, such as slower network speeds and IP blacklisting, the benefits – such as added security, anonymity and access to geo-blocked content – outweigh them.
4. Use a reliable cybersecurity insurance service.Cybersecurity insurance is a service to help any business recover from the effects of a successful cyber attack, whether it’s financial assistance, logistical support or additional IT resources. Once a breach occurs and exposes employee or customer PII, a cybersecurity insurance policy will activate and help notify the necessary parties of an incident, while helping mitigate a company’s liability. Cybersecurity insurance policies can cover fraud and theft, as well as the forensic work necessary to expose the network’s weaknesses, and help prevent future incidents. These types of policies can also help recover extorted funds and assist with the loss and restoration of data.
5. Regularly back up and encrypt your data.Have you ever forgotten to save a document before you closed it? It’s awful to lose all that work you put in because of a moment of absentmindedness. Now imagine you saved all of your data, but it’s all been deleted by a rampaging hacker who wants to do harm. It’s even worse to lose all that work because of a targeted attack. The good news is that it’s perfectly preventable. By regularly backing up your data to an encrypted location, you not only add security to your corporate documents, but also prevent data from being truly eliminated. If you keep multiple copies of your documents behind a secure server or external drive, it stops hackers from finding them in the first place.
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| FOREX Analysis || GOLD || Anish Singh Thakur || Booming Bulls Posted: 04 Nov 2021 12:08 PM PDT
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